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Apollo
Native
Hitsville EQ Collection
Hitsville EQ Collection

Hitsville EQ Collection

4.9 (109)

Give your tracks the sweet sound of Motown.

  • Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
  • Shape sounds quickly with a seven-band graphic EQ
  • Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
  • Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

Runs natively on your macOS or Windows computer, or accelerated on Apollo audio interfaces or UAD Accelerators. View full system requirements.

Hitsville EQ Collection

$299

$299

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Give your Tracks the Sweet Sound of Motown

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound. Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.*

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.

Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.

Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.

What They Say

The Hitsville EQ Collection was modeled from my personal, vintage Motown units. UA did a great job with these plug‑ins!

Michael Brauer

The Rolling Stones, Coldplay, My Morning Jacket

The Hitsville EQ lets you dial-in classic sounds in seconds.

Eric J Dubowsky

Flume, Odesza, Weezer

The Hitsville EQ plug-in gives you that tight, bright, insistent Motown sound, and allows for bold use of both boost and cut EQ. I love it!

Tony Platt

AC/DC, Iron Maiden, Bob Marley

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 109 reviews
Total 5 star reviews: 101 Total 4 star reviews: 7 Total 3 star reviews: 0 Total 2 star reviews: 1 Total 1 star reviews: 0
99%would recommend this product
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109 reviews
  • EK
    E. K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Amazing EQ

    very good equalizer for the final mix as well as for any channel group. Very good sound which becomes even better with a compressor Manley Variable Mu bringing harmony to the hard and soft sound.Very easy to use. Does what it promises.

    Was this helpful?
  • GS
    G. S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Simple and direct

    I like the old style and sound.

    Hitsville connect me with the Oldies Eqs.

    I like!!!

    Was this helpful?
  • SE
    s. e.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Hitsville Eq Collection

    I have way too many of the top eq's and this and the Pultec are really all I need.

    The Hitsville Eq is simply easy and beautiful...

    Was this helpful?
  • JA
    J. A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Butter

    A dip here, a dip there and a little boost and this thing works magic

    Was this helpful?
  • AP
    A. P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Hitsville magic

    This is definitely one of the best EQs I have tried. I can never go wrong with this piece of beauty. I simply love it!!

    Was this helpful?
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Frequently Asked Questions

No. These plug-ins run natively on your computer. No UA hardware is required.

Yes, 14-day plug-in demos are available. Find eligible plug‑ins

We provide three activations per license. We support activation on your computer or on an iLok USB key.

For every UAD plug-in that supports native and Apollo/UAD-2 versions, you get a license for both upon purchase, or the option to get it through an upgrade.

Native plug-ins are supported on macOS and Windows systems. See our Native UAD System Requirements article for full system requirements. An iLok account is required for managing your native plug-in licenses. We support iLok USB keys for portability, but one is not required.

Check our Knowledge Base for additional questions

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*Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.